Friday, June 18, 2010


There's an old saying, "always be nice to people on the way up, they're the same people you'll meet on the way down."

There's another saying, "Who dares wins".

One is the motto of an elite British military unit, the SAS, founded during WWII and one of the most decorated specialist units in British history and the subject of epic urban folklore. The other is about not causing ripples when you get lucky.

When you're trying to make a dent in an industry in which 99% of the population can DO what you do, ie write, what's better?

Try spectacularly and fail? Or not upset anyone?

Or, the third option, upset everyone spectacularly and fail?

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